"I'm Kent Atkins, the owner. You can meet me most days right at the shop. I want to service your car or truck. To that end, I would like to introduce you to our company and invite you to try us when you need help with your vehicle. As a consumer I want the same things you want. I don't want something for free if there's a catch to it. I don't want "bait and switch" tactics used to get me in the store. I want convenience. I want fast service. I want value and fair treatment. Here, we offer exactly that. My instructions to my managers are to treat our customers exactly how they want to be treated."